Radiohead and Nine Inch Nails

In releasing their 2007 record In Rainbows, Radiohead made their album available as a pay what you want download giving consumers a choice on how much they think it is worth. Thom Yorke questions the real value of music but at the same time makes a huge profit from this release strategy. Because of how popular and big the band is, Radiohead are able to do this and make money. Band camp allows artists to let the consumers chose a price but as for me, an unknown artist, it would be impossible to make money from this release strategy. The best thing for my release is to make it into a free download.

Trent Reznor had a similar strategy for his album Ghost I -IV. His self released album strategy was under a creative commons license. Reznor allowed his fans to buy and download different packages off his website and them allowed them to make their own remixes and upload them to his website. This strategy allowed for fan interaction that essentially generated more income than just releasing an album on its own.

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