You will need to create personas for you event. The problems that the persona has will take you to an investigation.
Walt Disney Method
- The Outsider – this is someone with an outside perspective
- The Dreamer – Anything is possible with the dreamer – you can then use the dreamer ideas and split them into categories. e.i. entertainment
- The Realist – What are the pros/cons of the ideas? – What is the action plan in applying the idea? – What is the timeline to apply? – Who needs to do what to achieve the outcomes? – Is it POSSIBLE?
- The Critic – Identifies weakness.